Screaming Frog SEO Spider Reference Guide

Understand every metric, warning, and report produced by Screaming Frog SEO Spider in plain English. From crawl status and response codes to canonical tags, internal linking, and structured data, each reference guide explains what the metric means, why it matters to your business, how Growth Architect AI uses the data, and what action you should take next.

Inside this section, you’ll find:

• Crawl Status Explained
• Response Codes Explained
• Indexability Explained
• Meta Titles Explained
• Meta Descriptions Explained
• Headings Explained
• Images Explained
• Canonical Tags Explained
• Robots Directives Explained
• Internal Linking Explained
• Structured Data Explained


Google Analytics 4 Reference Guide

Understand every metric, report, and dimension available in Google Analytics 4 in plain English. From users and sessions to engagement, events, conversions, and attribution, each reference guide explains what the metric means, why it matters to your business, how Growth Architect AI uses the data, and what action you should take next.

Inside this section, you’ll find:

• Users Explained

• Sessions Explained

• Engaged Sessions Explained

• Engagement Rate Explained

• Average Engagement Time Explained

• Events Explained

• Key Events (Conversions) Explained

• Event Count Explained

• Views Explained

• Landing Pages Explained

• Traffic Acquisition Explained

• User Acquisition Explained

• Channels Explained

• Source / Medium Explained

• Campaigns Explained

• Organic Search Explained

• Direct Traffic Explained

• Referral Traffic Explained

• Average Session Duration Explained

• Bounce Rate Explained

• Pages Per Session Explained

• Revenue Explained

• E-commerce Purchases Explained

• Purchase Revenue Explained

• Total Revenue Explained

• Transactions Explained

• Average Purchase Revenue Explained

• New Users Explained

• Returning Users Explained

• Active Users Explained

• Audience Explained

• Demographics Explained

• Devices Explained

• Countries Explained

• Attribution Explained

• Conversion Paths Explained

• Assisted Conversions Explained


Google Search Console Reference Guide

Understand every metric, report, and insight available in Google Search Console in plain English. From clicks and impressions to indexing, Core Web Vitals, and page experience, each reference guide explains what the metric means, why it matters to your business, how Growth Architect AI uses the data, and what action you should take next.

Inside this section, you’ll find:

• Clicks Explained

• Impressions Explained

• Click-Through Rate (CTR) Explained

• Average Position Explained

• Queries Explained

• Pages Explained

• Countries Explained

• Devices Explained

• Search Appearance Explained

• Discover Explained

• Index Coverage Explained

• Indexed Pages Explained

• Excluded Pages Explained

• Crawled – Currently Not Indexed Explained

• Discovered – Currently Not Indexed Explained

• Page Indexing Explained

• XML Sitemaps Explained

• URL Inspection Explained

• Canonical URLs Explained

• Core Web Vitals Explained

• Mobile Usability Explained

• HTTPS Explained

• Page Experience Explained

• Crawl Statistics Explained

• Internal Links Explained

• External Links Explained

• Manual Actions Explained

• Security Issues Explained

• Removals Explained