📖 Quick Summary
Tool: Screaming Frog SEO Spider
Difficulty: Beginner
Reading Time: 6 minutes
Business Impact: ⭐⭐⭐⭐☆
Images Explained
Images play an important role in both user experience and SEO. Well-optimised images improve page speed, accessibility and search visibility, while poorly optimised images can slow down your website and reduce overall performance. Screaming Frog SEO Spider helps identify image-related issues that may affect both users and search engines.
Missing Alt Text
What this means
An image does not contain Alternative (Alt) Text.
Why this matters to the business
Alt Text improves accessibility for visually impaired users and helps search engines understand what an image represents.
How Growth Architect AI identifies this
By analysing every image discovered during the Screaming Frog crawl.
What to do about it
Add clear, descriptive Alt Text that accurately describes the image without keyword stuffing.
Related terms
Alt Text • Image SEO
Alt Text
What this means
Alternative Text is a written description assigned to an image.
Why this matters to the business
Alt Text improves accessibility and can help images appear in Google Image Search.
How Growth Architect AI identifies this
By reading the Alt attribute assigned to each image.
What to do about it
Write concise descriptions that accurately explain the image’s purpose.
Related terms
Missing Alt Text • Image SEO
Images Size
What this means
The file size of an image used on a webpage.
Why this matters to the business
Large image files increase page loading times, negatively affecting user experience and potentially impacting SEO.
How Growth Architect AI identifies this
By measuring the file size of every image discovered during the crawl.
What to do about it
Compress images before uploading while maintaining acceptable image quality.
Related terms
Over 100 KB • Page Speed
Over 100 KB
What this means
The image file exceeds approximately 100 KB in size.
Why this matters to the business
Large images can slow down your website, increasing bounce rates and reducing overall performance.
How Growth Architect AI identifies this
By comparing each image file against recommended size thresholds.
What to do about it
Optimise or compress the image using modern formats such as WebP where appropriate.
Related terms
Image Size • Core Web Vitals
Broken Images
What this means
The image cannot be loaded because the file is missing or the URL is invalid.
Why this matters to the business
Broken images create a poor user experience, reduce trust and may indicate underlying website maintenance issues.
How Growth Architect AI identifies this
By checking the HTTP response returned for every image URL.
What to do about it
Replace the missing image, correct the image URL or remove references to images that no longer exist.
Related terms
404 Not Found • Image Size
Why Growth Architect AI analyses Images
Growth Architect AI doesn’t simply report missing Alt Text or oversized images. It combines image optimisation insights with crawl data to help improve accessibility, page speed, user experience and overall Technical SEO performance, ensuring your website loads efficiently while remaining easy for both users and search engines to understand.