📖 Quick Summary
Tool: Screaming Frog SEO Spider
Difficulty: Beginner
Reading Time: 6 minutes
Business Impact: ⭐⭐⭐⭐☆
Security Explained
Security is an essential part of Technical SEO. Search engines expect websites to provide secure connections, protect user data and follow modern security standards. Security issues not only reduce visitor trust but may also affect crawling, indexing and search visibility.
Maintaining a secure website creates a better experience for both users and search engines while helping protect your business and your customers.
HTTPS
What this means
HTTPS encrypts the connection between your website and its visitors using SSL/TLS encryption.
Why this matters to the business
HTTPS improves user trust, protects sensitive information and is considered a ranking signal by Google.
How Growth Architect AI identifies this
By analysing every URL discovered during the Screaming Frog crawl and determining whether it uses HTTPS.
What to do about it
Ensure every important page loads securely over HTTPS.
Related terms
HTTP Pages • Mixed Content
Mixed Content
What this means
A secure HTTPS page loads resources such as images, scripts or stylesheets over insecure HTTP connections.
Why this matters to the business
Mixed Content may reduce browser security, generate warnings and negatively affect user trust.
How Growth Architect AI identifies this
By analysing resources loaded by HTTPS pages during the crawl.
What to do about it
Update all resource URLs to HTTPS.
Related terms
HTTPS • Security Headers
HTTP Pages
What this means
Pages that still load using unsecured HTTP rather than HTTPS.
Why this matters to the business
HTTP pages are considered less secure and may reduce user confidence while missing Google’s preferred secure connection standard.
How Growth Architect AI identifies this
By detecting pages served over HTTP during the crawl.
What to do about it
Redirect all HTTP pages permanently to their HTTPS equivalents.
Related terms
HTTPS • Redirects
Security Headers
What this means
Security Headers provide browsers with instructions that improve website security and help protect against common attacks.
Why this matters to the business
Proper Security Headers improve user protection, strengthen website security and demonstrate good technical website management.
How Growth Architect AI identifies this
By analysing HTTP response headers returned during the crawl.
What to do about it
Implement recommended Security Headers appropriate for your website and hosting environment.
Related terms
HTTPS • Mixed Content
Why Growth Architect AI analyses Security
Growth Architect AI doesn’t simply identify secure and insecure pages. It analyses website security alongside crawl data to ensure search engines and visitors can safely access your website while identifying technical improvements that support stronger SEO performance and greater user trust.