Pull up a chair.
Growth Architect AI wasn’t built in a boardroom.
It was built after almost a decade in the SEO industry.
It was built after hours, while life threw me around, and after coffee (LOTS of coffee) … and while sometimes wondering whether Google had completely lost its mind. And whether I had lost mine trying to understand it.
SEO Intelligence is where I share the journey.
Some people write fancy blog posts with animated gifs, pictures, headings, and all the fancy trimmings……. sorry, I don’t.
I write observations.
Sometimes I’m right.
Sometimes Google proves me completely wrong. Both are worth writing about.
Some articles explain technical SEO.
Some explore Google Search Console behaviour.
Some challenge common SEO advice.
Some are observations from building Growth Architect AI from scratch, over and over and over again.
Others are simply things that made me stop and think…
…aaalllllllllrighty then…
…and occasionally laugh.
There are no recycled “Top 10 SEO Tips for (whatever year you happen to be in right now)” blogs; the equivalent of re-heating last year’s leftovers.
No corporate buzzwords.
No laboratory jargon.
No bling.
Just practical SEO, honest opinions, real experiments, and occasionally (probably more than most) the odd rant.
SEO Intelligence is where these moments live.
It’s written for:
- website owners trying to build something better
- business owners who can’t afford a huge SEO agency
- curious marketers
- technical SEOs
- developers
- people with a sense of humor
- and yes… even the people with the lab coats.
Because underneath all the algorithms, crawlers, redirects, and rankings…
SEO is still about people trying to understand other people.
This is where I document that journey.
The wins.
The mistakes.
The experiments.
The surprises.
And every now and then…
The moment Google suddenly decides to order something completely different from the menu.
If you’re building a website, growing a business, or simply curious about how Google really behaves…
…pull up a chair.
The coffee’s on.
- The Dashboard Illusion: Are we measuring more while understanding less?
- The future of SEO isn’t another dashboard – It’s Better Decisions
- How Google learns to trust a brand new website (Or how I fed Google, one bite at a time)
- Why Small Websites Should Never Give Up